About Keerthii Kalaa

✨ Born from passion. Rooted in love. Designed for your glow-up. ✨

Welcome to Keerthii Kalaa — a modern jewelry label that celebrates style, soul, and self-expression. We're here to add that perfect sparkle to your every day — whether you're turning heads at brunch or simply owning your glow at work.

This journey started not in a boardroom, but in a heart full of creativity.
Ever since childhood, I’ve been obsessed with fashion — and fashion jewelry was always my thing. Even as I pursued my MBA and built a career in finance, this love never left. Keerthii Kalaa began as a side hustle, a passion project. But soon, it grew into something I knew I had to follow with my whole heart. And so, I did.

Our name holds a piece of that heart — it’s dedicated to Keerti, my late grandmother-in-law. A woman who was grace personified. We created this brand in her memory, inspired by her quiet strength and elegance that never tried too hard — it just was.

At Keerthii Kalaa, we design for you — the young, dynamic, style-savvy woman who knows her worth and loves to express it. Our pieces are bold yet refined, trendy yet timeless. And yes — we obsess over the little details, from premium quality materials to aesthetic packaging that makes unboxing feel like a mini celebration.

We believe in giving more than we take — in crafting not just jewelry, but joyful moments.
This isn't just a brand. It's a vibe. A mindset. A movement.

So if you’re ready to shine with pieces that match your energy —
Welcome to the Keerthii Kalaa fam. Let’s glow. ✨

In the loving memory of

Late Mrs. Keerti Devi

(1945 - 2016)

Founded by